No matter the campaign type or distribution method, marketing teams must brainstorm and devise a game plan before launching. Below are five steps to make the most out of a new promotion by streamlining the planning phase.
1. Outline Objectives
What does the campaign need to achieve? A broader customer base? Repeat sales? A liquidation of overstocked inventory? A brand must first decide on their objectives before trying to accomplish them. A campaign can have multiple benchmarks and run for any length of time, but, in order to be successful, the overall goals and metrics by which they’ll be measured should be outlined from the start.
A CMS, or Content Management System, is an application whose purpose is to allow non-technical users to simply add, edit and manage a website.
