Ad Age reported today that last year more than 1 million people canceled their cable service in favor of online options. I’m happy to say that I am one of those 1 million people and couldn’t be happier about it.[more…] We found ourselves paying roughly $100/month for a service that we used spartanly. When it was used, it typically revolved around a handful of channels… in our home: Disney, Nickelodeon, Discovery and FX.
On top of it, we were using Netflix streaming. With the advent of Summer, we went ahead and cut the cord. We supplemented Netflix with Amazon Instant Video. We’re now paying a fraction of what we were. Of course, there are drawbacks such as sporting events, but even that tide is turning: this year we watched SuperBowl XLVII streaming online.
The Wall Street Journal ran an article in late February about rumblings of more “a la carte” packages versus the large bundles forced on consumers today by the cable titans. The article quoted an anonymous cable executive stating that as Internet video delivery improves, it’ll force a change in the the pay-tv industry. I think we’re there already.